Privacy policy
MEHRAL ("we", "us", "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). MEHRAL is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. This policy has been established in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information or an opinion that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable Australian law:
Contact details: including your name, billing address, shipping address, phone number, and email address.
Financial information: including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
Account information: including your username, preferences, and settings.
Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transaction history.
Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the storefront.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you: including when you checkout as a guest, create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services: including from your device when you use our products or services or visit our website, through the use of cookies and similar technologies;
From our service providers: including when we engage them to enable certain technology (such as shipping carriers and fulfillment centers) and when they collect or process your personal information on our behalf;
From our partners or third parties: such as payment gateways (including Afterpay).
How We Use Your Personal Information
We use your personal information primarily to provide our services to you, where you would reasonably expect us to use it, or where you have provided explicit consent. We use your personal information for the following purposes:
Provide, Tailor, and Improve the Services: We use your personal information to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences, to send notifications to you related to your account, to process purchases, returns, exchanges, to arrange for shipping, and to facilitate a customized shopping experience.
Marketing and Advertising: With your implied or explicit consent (as permitted under the Australian Spam Act 2003), we use your personal information for marketing and promotional purposes, such as to send promotional communications by email, text message, or postal mail, and to show you online advertisements based on items you previously have viewed or purchased.
Security and Fraud Prevention: We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to secure our services.
Communicating with You: We use your personal information to provide you with customer support, to be responsive to your inquiries, and to maintain our business relationship with you.
Legal Reasons: We use your personal information to comply with applicable Australian laws or respond to valid legal processes, including requests from law enforcement or government agencies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:
With Shopify, vendors, and other third parties: who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
With business and marketing partners: to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct or consent to disclosure: such as choosing a specific external payment method or shipping carrier to deliver your products.
In connection with a business transaction: such as a corporate restructure, merger, or asset sale, to comply with applicable legal obligations, to enforce our terms, and to protect or defend our rights.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve their infrastructure. Information you submit to the Services will be transmitted to and shared with Shopify.
To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store. Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these optimization purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.
International Transfers
Because MEHRAL is powered by Shopify and utilizes global logistics networks, the personal information we collect may be transferred to, stored, and processed outside of Australia (including but not limited to Canada, the United States, and relevant regional fulfillment hubs like Hong Kong).
When we disclose personal information overseas, we take all reasonable steps to ensure that the recipient handles your personal information securely and in accordance with privacy protection standards equivalent to the Australian Privacy Principles. By providing your personal information to us, you consent to these overseas disclosures.
Third Party Websites and Links
The Services may provide links to websites operated by third parties (such as payment processing apps). If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a minor who has provided us with their personal information, you may contact us using the details below to request its immediate deletion.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential financial information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with Australian legal and tax obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights and Choices (Australian Privacy Rights)
Under the Australian Privacy Principles, you have specific rights regarding your personal information:
Right to Access: You have a right to request access to the personal information that we hold about you.
Right to Correction: You have a right to request that we correct or update any inaccurate, out-of-date, incomplete, or misleading personal information we maintain about you.
Managing Communication Preferences: You can opt-out of receiving promotional emails from us at any time by using the "unsubscribe" link displayed at the bottom of our emails. If you opt-out, we will still send you non-promotional messages, such as order confirmation and shipping updates.
To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request to access or correct data within a reasonable timeframe (typically within 30 days) and will not charge you any fees for making a request.
Complaints
If you have a complaint about how we handle or process your personal information under the Australian Privacy Principles, please contact us directly using the details below. We take all privacy complaints seriously and will investigate and respond to your inquiry in writing within 30 days.
If you are not satisfied with our internal resolution or response, you have the right to escalate your complaint to the local data protection authority:
Office of the Australian Information Commissioner (OAIC)
GPO Box 5218, Sydney NSW 2001
Phone: 1300 363 992
Website: www.oaic.gov.au
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to access or correct your personal data, please email us directly:
Email: support@mehral.com.au
Entity: MEHRAL AU (ABN: 11412212168)